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Dennis Rice's avatar

This is a great way to think about the flaws in the quantity theory of money. QTM sees the economy as consisting of a pile of goods on one hand and a pile of money on the other. Goods are like money magnets; they will attract all the money, all the time. Human action is left out of the equation completely. I ran across the same idea in a Mises website article, in which the author claimed that gold rushes led to massive malinvestments for a similar reason: the economy consists of a pile of investment opportunities on one hand and a pile of money on the other. If the pile of money got bigger, it was compelled to chase the investment opportunities more intensely, presumably driving the rate of interest to an unsustainably low level. So there would be a boom followed by a bust. The underlying assumption is that the rate of interest is a function of the quantity of money, which is preposterous. I referenced the article in my substack piece on Quantity versus Quality. (https://dennis9ab.substack.com/publish/posts/detail/153809366?referrer=%2Fpublish%2Fposts)

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Michael A Alexander's avatar

A more rational response of the store owner to increased prosperity of his customers would be to reduce shelf space for the lower-prices items, and add a new line of even higher quality items that in the past would have moved too slowly to justify offering them. What would happen is some of the people who had formerly bought that basket of premium goods for $97 would now be buying a similar-sized basket of "super-premium" goods for more money (and usually a higher markup).

Mid-century examples of this would be Anheuser Busch beers: Busch (regular) Budweiser (premium) Michelob (super premium) or GM cars: Chevy, Buick, Cadillac.

If the area became prosperous enough the store owner might drop the cheap line altogether and rebrand as an upscale grocer (think Whole Foods vs. Aldis).

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